4 Key Elements For Better User Experience
Usable, Equitable, Enjoyable and Useful are the 4 key elements that ensures a better user experience of your product. Let’s see how!
One of the most vital jobs for UI/UX Designers is to make the complexity of technical usage into a easier and understandable one for users of any product. For example, if a survey requires response submission, a respondent would probably look for an option to click/tap/swipe to submit the responses. In this case a submit text won’t grab user’s attention as much as a designed submit button filled or outlined with different colors. Therefore, it helps the user to easily find out where to click or tap right after the responses are provided and this is where the first concept of better user experience comes in and that is usability.
“Usability is all about making products easier to use”
If you are surfing on a food delivery app, selecting items of your choice to order and finally complete adding your favorite items, you would definitely jump into completing the order and expect to receive your food on the table asap. In this scenario, a cart icon or a check out button helps you to understand the next activity you need to encounter in order to finish the order. Therefore, the cart icon or the check out button plays the usability role to trigger the user into a easier process to complete the order.
Moving on, we often see language translating options on different sites that allows a user to translate that site into their native language so that they can communicate with the site more flexibly. Here, the site is trying to ensure better user experience across diverse backgrounds. This is called Equitable.
“Being equitable is Usefulness and Marketability of your product design across diverse abilities and backgrounds”
One of the largest Mobile Financial Services in the world, bKash started the journey of transforming digital economy with dial up based service through any sort of device that has SIM connectivity. They could’ve jumped straightly into app based service as they had the affordability to do so. But thinking about the lower accessibility of smartphones all over Bangladesh, they started their initial service with a concept that could be executed by anyone using any sort of mobile device. Thus it made their service Equitable without overwhelming the users with app based service initially. After the exponential rise of smartphone penetration, bKash launched their app in 2011, resulting in a successful Equitable move again in ensuring better user experience.
Once I was craving for trying a new type of pasta and apparently checked the menu of two to three restaurants on a local food delivery app. I ended up not making any decision to order and learned new words like Gnocchi, Tagliatelle, Pappardelle, etc. because I wasn’t well informed about the Italian pasta delicacies and the menu didn’t have any pictures or description of those items. If there were pictures of those items and additionally item description, I would’ve made an informed choice of my order and eventually made myself happy through feeding my tummy. So, products that provide it’s users with enjoyable features ends up creating positive connection with the product.
“Enjoyable element of any product foster positive connection between the user and the product”
We as a human being are driven towards achieving little to broader success chasing goals of our lives. This attribute ending up in positive result impacts our daily life guiding further engagement. Like, for someone who goes out early morning for a run using a workout app with activity tracking of their daily workout goals, will result in enjoyable mindset and eventually build a connection with their goals of staying healthy and the app. Although the story is different if you go for feast on a restaurant after the run! XD
Few days back, me along with few of my friends visited this new place called Arabika Coffee, located in Bashundhara, Dhaka. While returning, we used the map and tried to find a route to go back home. Unfortunately, we ended up finding a road that had a dead end (we found a new village like Uttara), while the map was showing right turn to the next road exactly at the dead end. The map didn’t provide us proper information and we had to ask local people to find the best route to get out of the area. The map didn’t come out useful enough for us.
“Usefulness means they solve our problems”
Without looking for restaurant names on the food delivery app if we could have a cuisine based below search button of the app, we can easily dive into the specific cuisine based restaurants we are looking for. This feature gives a sense of pleasure as it is useful enough to narrow down our search and make the decision to order food much easier.
